Why, I ask, WHY does my inner 15 year-old snicker every time I see this sign? It's a "massage parlor" (whorehouse) in North Beach on the edge of Chinatown.
Inside, it's not so funny, apparently. I googled the place and found this review:
Suk Hee: On Broadway in the middle of Chinatown. Tiny lobby, small rooms. This was still a Southeast Asian place in the summer. But mostly Koreans as of December. Not recommended for now because the people in there just don't care. About 8 or 9 girls sitting around a small room in their underwear playing Asian dominoes. God has not been kind to their faces. Linda, Bebe, and Erica are all gone. Maybe they will be back next summer.